Types of SEO (Search Engine Optimization)

There are mainly two types of SEO techniques are as follows:

1. On Page Optimization
2. Off Page Optimization

1. On Page Optimization: On page optimization is an important aspect of SEO. In on page optimization we work within website. That means optimization of keywords, content, image and anchor optimization etc.

On page optimization includes:

Webmaster Account Setup
Robot.txt File Setup
Google Analytics Set Up.
Sitemap Development (Yahoo and Google)
Website Copy Optimization
Anchor Tag Optimization
Image Optimization
Keyword Density Check
Header Footer Analysis
H1, H2 HTML Tag optimization
Website Navigation Analysis
Title Meta, Keyword Description (Main)
Title Meta, Keyword Description (Internal Pages)
Website Recommendations for Refinement of Design or Development (If Required)
Website Link Analysis
Link Page Request for Reciprocal Linking

2. Off Page Optimization:
In off page optimization SEO work done outside of website page. Off page optimization concentrates on getting back links via different activities like link building, directory submission, article submission etc.

Off Page Optimization includes:
Search Engine Submission
Submit on DMOZ
Directory Submission
Blog Setup
Article Syndication
Account Setup on Social Media Platforms
Social Networking
Blog Content Posting
One Way Link Building
Reciprocal Linking
Forum Posting
Press Release Submission
Video Promotion

These are the SEO techniques which we do to improve keywords ranking in search engines.

More about Blekko’s Slashtags:

Blekko uses an idea called slashtags, which makes searching easily and easy to categorise. There are lot of system slashtags and pre-defined slashtags, which are in place to allow users to start searching right away. /slashtags can be created by anyone on signup. This idea was based on the following bill, thought up by the owner of blekko:

1. Search shall be open
2. Search results shall involve people
3. Ranking data shall not be kept secret
4. Web data shall be readily available
5. There is no one-size-fits-all for search
6. Advanced search shall be accessible
7. Search engine tools shall be open to all
8. Search & community go hand-in-hand
9. Spam does not belong in search results
10. Privacy of searchers shall not be violated

Features of slashtags

Here is a list of features readily available for all users to access:

* SEO Statistics
* Linking pages (in and out stats)
* IP lookup
* Cached pages
* Tagging of pages
* Creating and searching /slashtags
* Finding duplicate content
* Comparing sites
* Crawl statistics
* Page Count
* Robots.txt location
* Cohosted sites
* Page latency
* Page length

What is Blekko? New Search Engine launched slogan is “Slash The Web”.

Blekko is a search engine based on slashtags technology that provides better search results based on a particular viewpoint or group. The site, launched to the public on November 1, 2010. Blekko’s slogan, “Slash the Web,” refers to its unique method of search refinement.

Why it is known as Blekko?

It is because of Co-founder, Mr. Rich Skrenta, used to refer to his personal computer in college by the name blekko.

The company was co-founded by Rich Skrenta in 2007. The company's goal was to be able to provide useful search results without the irrelevant links frequently provided by Google. Some peoples calling Blekko the slashtag search engine because of it. Blekko uses slashtags to help you get more accurate results. Slashtags are a way that anyone can make a “vertical” search engine around any topic. Vertical search means search in a specific area of interest, it does not include results beyond the searched topic. Each slashtag represents a collection of web sites on a particular topic. As of blekko's launch date, its 8,000 beta editors had developed 3,000 slashtags corresponding to the site's most frequent searches. Blekko currently maintains over 250 slashtags, including blogs, news, gossip, green, even chocolate. These slashtags are actually a collection of relevant topic websites. You can even create your own slashtag and make it public or private. Blekko’s aim is to identify the top 50 websites on the Internet for the top 100,000 search categories.
Given that in only 2 weeks of launching in public beta, Blekko has developed to 1 million queries a day, with 30,000 user-created slashtags, it shows that the Blekko may become a major search engine in future.
How slashtags use:
Suppose you want to search recent SEO Techniques then type slashtags as something like this: SEO Techniques/date.

By doing this search, it pulled up more specific information about SEO Techniques. The search result is indexed and shows according to date posted, recent posts shows on top of searched result.