Types of SEO (Search Engine Optimization)

There are mainly two types of SEO techniques are as follows:

1. On Page Optimization
2. Off Page Optimization

1. On Page Optimization: On page optimization is an important aspect of SEO. In on page optimization we work within website. That means optimization of keywords, content, image and anchor optimization etc.

On page optimization includes:

Webmaster Account Setup
Robot.txt File Setup
Google Analytics Set Up.
Sitemap Development (Yahoo and Google)
Website Copy Optimization
Anchor Tag Optimization
Image Optimization
Keyword Density Check
Header Footer Analysis
H1, H2 HTML Tag optimization
Website Navigation Analysis
Title Meta, Keyword Description (Main)
Title Meta, Keyword Description (Internal Pages)
Website Recommendations for Refinement of Design or Development (If Required)
Website Link Analysis
Link Page Request for Reciprocal Linking

2. Off Page Optimization:
In off page optimization SEO work done outside of website page. Off page optimization concentrates on getting back links via different activities like link building, directory submission, article submission etc.

Off Page Optimization includes:
Search Engine Submission
Submit on DMOZ
Directory Submission
Blog Setup
Article Syndication
Account Setup on Social Media Platforms
Social Networking
Blog Content Posting
One Way Link Building
Reciprocal Linking
Forum Posting
Press Release Submission
Video Promotion

These are the SEO techniques which we do to improve keywords ranking in search engines.